Airswap.io Design Challenge

Airswap.io is a startup providing zero latency peer to peer exchange for Ethereum. They help coordinate the Fluidity Summit, a conference that brings together thought leaders in the cryptocurrency and fintech space to speak about a connected, decentralized future.

Guidielines

Branding guidelines were brief, I used the current Airswap.io website for reference and created a brief style guide incorprating blues, greys, gradients, and abstract shapes to maintain the modernity. I chose to use Avenir as the font as it was understated and modern, and won't take away from the illustrations.

Airswap's currently logo was a 3D reimagined Ethereum logo, however Fluidity Summit was a crypto in general, not just ethereum, focused conference. Hence I chose to use circles, to depict most crypto-coins as well as representation of the globe reimagined to be abstract to stay on brand but also relevant to Fluidity.

Early Drafts

From there, I used the shapes and combos of the gradients to form some drafts on Illustrator.

I kept information simple: title, date, and CTA to go to the website as atendees MUST visit there to register.

Final

Ultimately, I wentwith a version of the globes represented as connected elements to give the design a stronger impactive element. Moreover, I chose to go with a darker background to again highlight the "futuristic" component but also to help it stand out more in its envriomental context.